2???????Under Armour̨??????p?U䨮 (2)

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Posted on: 11/28/18
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?-???????o??-?????????? UA ??? ???UA?????????????1???2015?1???????????䡥???????????-????60% ????o|????adidas????????o??????????o??쨦?????????????? UA ???t ???UA?2??????????? Under Armour???UAA.NYSE??????????????????????

?-???????o??-??????????UA ??????UA?????????????1???2015?1???????????䡥???????????-????60%

????o|????adidas????????o??????????o??쨦??????????????UA ???t???UA?2???????????

Under Armour???UAA.NYSE???????????????????????????a?33???31????????2??-?-???????????????????5.9????311.85?????????????????-??1?????????????????1????37.79???????????????????????????????????????217????33.52??????????????????????????30??????????????????????1?????????230???????????쨨?33020???????????Under Armour????1???????-?o|??????????????????????|??o|???????

?????oUnder Armour???????-?o|???|??-?????????

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?????????????????????7.1%?37.66???????????????????????????64.6%???

??????????????????0.8%?32.72???????????????????????????22.95%???

????????????????????3.4%?39215.8??????????????????????????7.78%???

?????oUnder Armour???????-?o|???|??-?????????

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??????????????????????????0.4%?38.67???????????????????????????73%???

?-??2?????-????????2???????????????????23.4%?31.26???????????????????????????10.6%???

?o??a???????????????????34.6%?31.15???????????????????????????9.7%???

??????????2???????????????????21%?34651.4??????????????????????????3.9%???

Under Armour?? Kevin Plank ??? 1996 ?1??????????? Kevin Plank ????????-????????????????????????????????-??????o????????????????????????????????????????a???o????????????????????䨨???????????a????1䨦????????-????????????-??????????o?26????-?o|??????????20%?????????

????????????????????Wedbush4???????????????????????????????o?????20172??1???????????o?????????Puma?2??????Under Armour?????o??????????????????????????????????????????????1???????????? Brand Finance ??????a??2018 ?1??????????? 500 ??a?????????-???Under Armour ?????????1??? 273 ????????? 211 ????3????????? 484???

????????Under Armour??o?????|???-???????Kevin Plank?-??????????????????????????????????????1?????????o??a??2017?1?????CEOa???????????

??2?????????????????????-??-???Kevin Plank??|??????2017?1???2018?1?????????????aa?????????????????????????????????????????????????????-??????2????????????????????????

??o??-????????????????2???????????????????????Under Armour???????-??????o????????????????2????????????????????????????|????????????????????????????????????????3???2????????????????????????????????1???????1䨦????Under Armour???1???????訨????????Kevin Plank??o??????????????????????????????1??????|?????????????????????????

??????a???o???Under Armour|???3??Nike?-???????????????????????-???????????-???????|???????a???䨨?3????|??????????????????????????-????????????Under Armour???????-?????????????????????3??????????????????????|?????????????o????

??o??o???????-?????????????????Kevin Plank???????16??????????????o??????????Aldo???|???-???????Patrik Frisk???Patrik Frisk?????Vans???????? VF ?????2?2???-?? 10 ?1?????????????????????????

???Kevin Plank???2???Under Armour???????1????o???Curry 4???Curry 5???Speed II?3??????????UA HOVR Phantom???Sonic????????UA Project Rock?3?????????2??????2????????????????????????????o????????????????

?????oUA HOVR Phantom?3???????

?????oa??Will Finds a Waya???????????

?????????????????Under Armour???????14??????̡??-???????o?-????????????????????????????????|?????-??????????-??2???????-?????????????????????a???a??Will Finds a Waya???????3?????????o??????????

?2??????????????????????o??????????|???????-???????????????3?????????̨????????NBA???????????Dennis Smith?????-????????????Natasha Hastings????쨦?????33?????Yusra Mardini???????????????????Teddy Riner?-????????????????????-??????????????????????

Under Armour???????????????????????????Adrienne Lofton??o??????????????2???????????????????????????????????????2????????-????

Kevin Plank?????o??????Under Armour?-???|????????????????????????????????????o??1??????????o?????????????????????????Under Armour?????????????-??????a?????a????????1䨦??????????????????????????3?????????????????????1䨨?????2???????????-?????????o|?????騨???????????????o???Under Armour????1????????????????5.65??????????????2016?1???18%?????????????? 2017 ?1???1????????? 11.4%???

??o??????????????2?????????????Under Armour??????1???????1??????Paul Fipps??o|???-???????????2?2?Under Armour?????????????o??????????2????-??????????????App MyFitnessPal????????????13???????2App???????1.5??????????????????3??2????????????????????????????????????????????????????????????????????????????????Under Armour?-??????????????????????????????̡??????a????-????o???????

Jefferies?????????Randal Konik??o????????Under Armour???????-?o|????????????????????????????????o??-??????????1???????????2??-27%??????????????????????????????????????????2????????????????????????Under Armour???????????????????????????????????????????????????????-ꨦ???????1?????????????????????????-??????1????????????????-????oo??a???o???Under Armour????1????-?????쨦??????????

??-?????o?o????????????? Chen Grazutis ???????????o???????????䨦顧?????????????쨨???????????????????Under Armour??????-??????????????????|?????????????a????????????????????o|?2??????????

?????????? Under Armoura??????????a???????????????3?????-????2???????????-?????????20182??1???????????????????????-?????????????????????1????????????????????????345.5%???????-??????????2000?33000???????????

2???????????????Under Armour????1??????????쨨?6.73%?????????????????????3????18.03?????????????????????????o74????????????

??3|??o??????????UA ???-?3???????????????????????|???3UA ?????????2????o?????????????????1??????????Line???TWDK?2???????????????????????????37???̡?????????????????????????????3?????????o???????????????a????????????ꨦ?????-????补2???????????????-????7????3???????7???????????????2????????????????|??????????????????3?????????http://www.ua-taiwan.com/???

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